Brands
TAM report: LIC of India ascended to second position in Jul-Sept’23
Mumbai: TAM AdEx India has released a quarterly advertising report on radio for Jul-Sept’23.
Ad volumes during Apr-Jun’23 and Jul-Sept’23 have witnessed growth of four per cent and six per cent respectively compared to Jan-Mar’23. Also, Jul-Sept’23 observed growth in ad volumes by seven per cent on radio advertising compared to Jul-Sept’22.
The services sector retained its first position with 34 per cent share of ad volumes during Jul-Sept’23 over Apr-Jun’23 on radio advertising. The top 10 sectors collectively added 89 per cent share of ad volumes in Jul-Sept’23. The education sector descended to sixth position with six per cent share of ad volumes compared to second position in Apr-Jun’23.
Properties/real estates and hospital/clinics retained their first and second positions during Jul-Sept’23 over Apr-Jun’23 on radio advertising. Life insurance and ret cars were new entrants in the top 10 list of categories in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories together accounted for 53 per cent share of ad volumes on radio advertising during Jul-Sept’23.
During Jul-Sept’23, the top 10 advertisers together covered 15 per cent share of ad volumes on radio advertising. LIC of India ascended to second position in Jul-Sept’23 compared to its sixth position in Apr-Jun’23. Union Bank of India, Patanjali Ayurved and Tata Motors entered the top 10 list of advertisers in Jul-Sept’23 over Apr-Jun’23. 2.9k plus exclusive advertisers were present during Jul-Sept’23 compared to Apr-Jun’23.
Kedia Sezasthan and Vimal Pan Masala retained their first and second positions in Jul-Sept’23 over Apr-Jun’23 on radio advertising. Out of the top 10 brands present in Jul-Sept’23, two of them belonged to Life Insurance Corporation of India. Magics Hair Care was an exclusive brand that entered the top 10 brand list and secured seventh position in Jul-Sept’23 over Apr-Jun’23.
Properties/real estates among categories witnessed highest increase in Ad secondages with growth of 25 per cent followed by cars with 55 per cent growth during Jul-Sept’23 compared to Apr-Jun’23. In terms of growth percentage, computer printers category witnessed the highest growth percentage among the top 10, i.e. 180 times in Jul-Sept’23.
Compared to Apr-Jun’23, Gujarat and Maharashtra retained their first and second positions with 20 per cent and 17 per cent share of ad volumes respectively in Jul-Sept’23. Top five states together contributed 67 per cent share of ad volumes in Jul-Sept’23. Jaipur retained its first position with 11 per cent share of ad volumes in Jul-Sept’23 compared to Apr-Jun’23. Also, the top 10 cities together covered 70 per cent share of ad volumes in Jul-Sept’23.
The evening was the most preferred time band on radio followed by morning and afternoon time bands on radio advertising. Evening & morning time bands together added 69 per cent share of ad volumes.
Ad commercials with 20-40 seconds was most preferred for advertising on radio during both the periods Jul-Sept’23 & Jul-Sept’22. Together, 20-40 seconds and <20 seconds ad size added 94 per cent share of ad volumes on radio advertising.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
