MAM
Prega News renews Team Pumpkin partnership for fourth consecutive year
Mumbai: Integrated marketing and communications agency Team Pumpkin has announced the continuation of its partnership for the fourth year in a row with Prega News, a trusted and renowned name in the field of maternal healthcare and pregnancy testing. Team Pumpkin has been retained to manage Prega News’ ongoing mandates for social media, SEO, website development and management, and performance marketing.
Prega News, India’s number one* pregnancy detection test kit with 80 per cent market share, is a brand of Mankind Pharma, and has been a pioneer in providing innovative and reliable pregnancy testing solutions to women for over a decade. With a commitment to empowering women with timely and accurate information during their pregnancy journey, Prega News has garnered a strong reputation in the healthcare sector.
Team Pumpkin has been known for its strategic approach to brand communication and its proven track record in delivering results. In the past three years, Team Pumpkin has planned and executed campaigns such as “Mark of Strength,” “She Is Imperfectly Perfect,” and “She Can Carry Both.” These campaigns have won several awards.
Commenting on the extension of this partnership, Mankind Pharma AVP – sales & marketing Joy Chatterjee stated, “We are glad to continue our association with Team Pumpkin for our digital mandate. Prega News has consistently strived to provide women with our expert pregnancy care solutions, and Team Pumpkin has proven to be an invaluable partner in helping us achieve our digital marketing goals. They have played a pivotal role in Prega News’ digital growth in the last 3 years by boosting our follower base through innovative and engaging social media campaigns. This partnership goes beyond a mere collaboration; it’s a testament to our shared vision of empowering women with accurate information and support during their pregnancy journey.”
Team Pumpkin co-founder and chief business officer Swati Nathani also commented on the partnership, saying, “This collaboration with Prega News is definitely an exciting milestone for Team Pumpkin. We are privileged to work with a brand that has consistently prioritized the well-being of women. We have proven our commitment to the cause by delivering strategic solutions for the brand’s growth. Our team looks forward to leveraging our experience and expertise to further enhance Prega News’ presence in the market.”
These mandates are being served by the different network agencies of Team Pumpkin. SEO and performance marketing are serviced by ROIsted, while web development is undertaken by Team Pumpkin’s tech vertical – Tech Pepo.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
