MAM
Prega News renews Team Pumpkin partnership for fourth consecutive year
Mumbai: Integrated marketing and communications agency Team Pumpkin has announced the continuation of its partnership for the fourth year in a row with Prega News, a trusted and renowned name in the field of maternal healthcare and pregnancy testing. Team Pumpkin has been retained to manage Prega News’ ongoing mandates for social media, SEO, website development and management, and performance marketing.
Prega News, India’s number one* pregnancy detection test kit with 80 per cent market share, is a brand of Mankind Pharma, and has been a pioneer in providing innovative and reliable pregnancy testing solutions to women for over a decade. With a commitment to empowering women with timely and accurate information during their pregnancy journey, Prega News has garnered a strong reputation in the healthcare sector.
Team Pumpkin has been known for its strategic approach to brand communication and its proven track record in delivering results. In the past three years, Team Pumpkin has planned and executed campaigns such as “Mark of Strength,” “She Is Imperfectly Perfect,” and “She Can Carry Both.” These campaigns have won several awards.
Commenting on the extension of this partnership, Mankind Pharma AVP – sales & marketing Joy Chatterjee stated, “We are glad to continue our association with Team Pumpkin for our digital mandate. Prega News has consistently strived to provide women with our expert pregnancy care solutions, and Team Pumpkin has proven to be an invaluable partner in helping us achieve our digital marketing goals. They have played a pivotal role in Prega News’ digital growth in the last 3 years by boosting our follower base through innovative and engaging social media campaigns. This partnership goes beyond a mere collaboration; it’s a testament to our shared vision of empowering women with accurate information and support during their pregnancy journey.”
Team Pumpkin co-founder and chief business officer Swati Nathani also commented on the partnership, saying, “This collaboration with Prega News is definitely an exciting milestone for Team Pumpkin. We are privileged to work with a brand that has consistently prioritized the well-being of women. We have proven our commitment to the cause by delivering strategic solutions for the brand’s growth. Our team looks forward to leveraging our experience and expertise to further enhance Prega News’ presence in the market.”
These mandates are being served by the different network agencies of Team Pumpkin. SEO and performance marketing are serviced by ROIsted, while web development is undertaken by Team Pumpkin’s tech vertical – Tech Pepo.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
