MAM
Voyage Eyewear appoints Sahil Sharma as the director of marketing
Mumbai: Voyage Eyewear, the avant-garde direct-to-consumer (D2C) brand renowned for its premium sunglasses, is delighted to appoint Sahil Sharma as its director of marketing.
In this new position, Sahil Sharma will be responsible for driving Voyage Eyewear’s marketing strategies and expanding the brand’s reach on a local and global scale. His primary goal is to ensure sustainable growth for the brand while emphasizing its unique value proposition across various consumer segments. Additionally, Sahil aims to cultivate stronger connections with customers and deepen the engagement of Voyage Eyewear’s loyal patrons.
Voyage Eyewear co-founder Varun Agarwal said, “We are thrilled to welcome Sahil to Voyage Eyewear’s leadership team. As pioneers who revolutionized eyewear by embracing a digital-first approach through our omnichannel experiences, our commitment to placing the customer at the core of our innovations remains unwavering as we pursue accelerated growth. Sahil’s exceptional ability to fuse strategic vision with impeccable execution makes him the perfect fit to significantly amplify our marketing endeavors. We have full confidence that his leadership will unlock novel avenues such as social commerce and experiential consumer engagement, further realizing our founding vision of making premium eyewear not just visible but accessible across diverse demographics.”
Voyage Eyewear director of marketing Sahil Sharma said, “The prospect of shaping Voyage Eyewear’s trajectory to lead the future of eyewear fashion is incredibly invigorating. Having spearheaded impactful digital transformations that drove sustainable business impacts in my previous roles, I resonate deeply with Voyage Eyewear’s challenger mindset that disrupts conventional industry norms. My primary focus will revolve around pioneering innovative marketing strategies and models, positioning Voyage Eyewear as a household name that redefines consumers’ eyewear preferences.”
Operationally, Sahil Sharma will aim to create a flexible and agile performance marketing engine, utilizing analytics to drive consumer communication that is data-driven and insightful. With his proven track record and innovative mindset, Sahil Sharma will be well-equipped to usher Voyage Eyewear into a new phase of growth and success. His vision for the brand, coupled with his strategic marketing expertise, will surely propel Voyage Eyewear to new heights.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
