Brands
Shisen Fox unveils Japanese handcrafted collection
Mumbai: Shisen Fox, the newest player in the premium unisex eyewear arena, announces its entry with the launch of Japanese handcrafted collection. This collection, a seamless blend of innovation and style, is poised to redefine the eyewear landscape.
Featuring 22 distinct styles in seven alluring shades, Shisen Fox introduces a captivating range that reflects its commitment to setting new benchmarks in the eyewear industry. The brand unveils a fresh line every 15 days, staying at the forefront of innovation and fashion-forward design.
Shisen Fox has already caught the eye of prominent personalities such as Anupam Mittal, Sujata Biswas (founder of Suta), and Influencer Masoom Minawala, who have been spotted adorned in Shisen Fox eyewear. Their endorsement is a testament to the brand’s allure and style quotient.
Founded by Samarjeet Singh and Salim Memon, Shisen Fox draws inspiration from Japanese culture and craftsmanship. Both founders, with a background steeped in design and fashion, bring a wealth of experience to the brand, dedicated to creating eyewear that is original, well-made, and futuristic.
The latest eyeglasses collection from Shisen Fox is a celebration of minimalism, offering wearers an opportunity to express their personal style through understated yet striking designs. Each pair is meticulously crafted for both comfort and style, catering to diverse tastes and preferences.
Shisen Fox founders Samarjeet Singh and Salim Memon expressed, “At Shisen Fox, our vision is to redefine the essence and future of eyewear by embracing minimalism. Our latest collection reflects our dedication to creating timeless pieces that effortlessly blend style and functionality, allowing our customers to make a subtle yet profound statement.”
Shisen Fox’s commitment to innovation is reflected in their strategy of releasing a new line of eyeglasses every 15 days. This ensures customers have access to the latest trends and designs, establishing the brand as a trailblazer in the eyewear industry.
Beyond eyeglasses, Shisen Fox aims to inspire individuality, empowering wearers to express their unique personality effortlessly through their eyewear.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
