iWorld
Amazon miniTV to celebrate bond between siblings in series ‘Mera Bhai’
Mumbai: Amazon miniTV, Amazon’s free video streaming service, is all set to bring viewers a heartwarming story of sibling love with its upcoming comedy-drama series, Mera Bhai. The streaming service announced the series by unveiling its trailer, filled with a gamut of emotions. Exploring new dimensions of love and highlighting the power of a brotherly bond, it will take the audience on an emotionally charged journey, with two polar opposite brothers who find strength in each other. Starring Badri Chavan and Chinmay Chandraunshuh in the lead roles, the 5-episode series is produced by The Screen Patti and will stream exclusively from 5 January on Amazon miniTV for free.
Mera Bhai chronicles the story of two brothers, Bittu and Sittu, capturing the dynamics of their relationship and their journey amid the daily hustles faced by their family. The trailer gives a sneak peek into their love-hate relationship, which evolves with each incident. Highlighting the unbreakable bond of siblings, the series depicts the free-spiritedness of the younger brother, Sittu, along with the simplicity and maturity of the elder brother, Bittu. As the brother-duo navigates life facing different challenges, they understand the depth of their bond and their value in each other’s life.
Badri Chavan who plays the role of the responsible elder brother shared his thoughts about being a part of the show, he said, “Growing up, having a sibling is like a blessing. Mera Bhai explores the journey of two siblings as they tackle the ups and downs of life in a relatable manner. While they constantly make fun of each other, indulge in ribbing, fights, and disagreements, they are always there for each other when in need. Over the course of 5 episodes, the viewers will see the evolution of these two brothers as well as their bond with each other”
Expressing his delight about being a part of the series, Chinmay Chandraunshuh shared, “Siblings are one’s biggest supporters and best friends, who love and tolerate each other at the same time. Mera Bhai is one such relatable story, which perfectly highlights how two polar opposite siblings bring balance to each other’s lives. I play the role of the younger brother, Sittu, in the series. He is carefree, outgoing, mischievous, and in the curiosity-filled stage of teenage, stark opposite from his mature and disciplined brother, Bittu. I hope that viewers will love the bond of Bittu and Sittu. It will surely make them reminisce about the golden days of living together with their siblings.”
Mera Bhai will be available to stream exclusively on Amazon miniTV from 5 January for free. You can download the Amazon miniTV App on Playstore or watch it within the Amazon Shopping App or the Fire TV App.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
