MAM
Vipul Mathur joins Manhattan Communications as biz head- international sales
MUMBAI: After consolidating its digital and marketing solutions business, Manhattan Communications has now focused attention on its international advertising sales operations from India.
The integrated advertising agency has appointed Vipul Mathur as business head – international sales.
Based in Delhi, Mathur shall be responsible for clients based out of India who are targeting the ethnic South Asian audiences in international markets.
Says Manhattan Communications director Shantonu Aditya, “ Vipul is a veteran of the ad sales business. With his experience, we look forward to growing our international sales business even faster in the coming months.”
Manhattan Communications, which specialises in targeting the South Asian diaspora in the international market, continues its aggressive growth across the US, Canada and India.
Says Mathur, “With offices in New York , Toronto, London and India, I am sure that we can leverage the business opportunities across continents. The team here is aggressive and dynamic and I find that a big change.”
Vipul has over 14 years of experience in media sales including nine years with Zee Entertainment and Zee International. He has also worked with Radio City and Webdunia.com and other media companies.
Manhattan Communications has fully owned subsidiary companies in MediaMorphosis LLC, a full service agency based in New York, and Ethnocast Inc, an Adnetwork with proven digital technology. The shareholders of the company include Bennett Coleman and Co and PayPod Inc , USA.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
