MAM
Channel [v] launches youth report for marketers
MUMBAI: Star India’s youth brand Channel [v] has launched FYI Youth Report 2010, a study commissioned by the channel to understand the youth better.
Through this research, the channel provides marketers a medium to comprehend best the youth and discover their ever evolving facets.
“FYI is the most organised and structured study, leading to significant research and findings about the youth,” the channel said.
The research comprised around 5000 respondents, with 800,000 internet ethnographies.
Star India EVP and GM – Channel [v] Prem Kamath said, “FYI Youth report 2010 is a Channel [v] initiative to demystify the largest and most profitable demographic of the country to brands. It is the most extensive guidebook of insights and trends of the Indian youth, which can be used by brands through its widespread findings. India’s most comprehensive youth research will help brands dissect the youth and know exactly what makes them tick.”
The study includes many variables such as gender, mainstream vs trendsetters as well as the various geographies to get a more holistic approach and cover all aspects of the youth.
Nine touchpoints such as entertainment, relationships, education and career are analysed to completely understand the respondent’s attitudes, behaviours and opinions.
The FYI research is undertaken amongst the top 20 cities in India in the time period of the first quarter of Year 2010, targeting the age group of 16-19 SEC AB.
MAM
Birla Opus unveils IPL campaign with 10 cricketers
3 films in 4 languages showcase 16-year warranty and 99 plus stain protection as stars echo “Main Bhi…”
MUMBAI: Birla Opus has just painted the perfect IPL boundary and this time the whole team is on the same canvas. The forward-looking paint brand has launched a high-impact, multi-language campaign for IPL 2026 that cleverly taps into India’s cricket fever. In a first-of-its-kind execution, it brings together 10 prominent IPL cricketers across three films in four languages, turning everyday tournament rituals into relatable moments that celebrate belief and optimism.
The cricketers Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan and Nehal Wadhera feature in light-hearted stories built around net practice, photoshoots and travel. Each film playfully captures a moment of scepticism about paint performance, followed by a collective, unscripted “Main Bhi…” from the players, hands raised in agreement. The narrative seamlessly highlights Birla Opus’s key innovations: 16-year warranty for exterior emulsion paints, scratch-resistant wood paints, and 99 plus stain protection for interior paints.
Birla Opus Paints head of marketing Inderpreet Singh said the campaign reflects the passion of cricket fans across regions and languages. “IPL is one of India’s biggest cultural unifiers. This year we wanted to bring our best-in-class features to life in a contextually relevant manner,” he noted.
Leo South Asia, chief creative officer, Sachin Kamble added, “‘Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year’s IPL, we have turned an individual endorsement into a collective voice of validation.”
With its fresh, engaging storytelling and star power, Birla Opus has turned a paint campaign into a nationwide conversation. As the IPL season heats up, the brand is proving that the best way to stand out is to paint a picture everyone can relate to, one where trust, performance and a shared “Main Bhi…” moment come together in perfect harmony.
