MAM
Satya Shetty is CIO digital at Creativeland Asia
MUMBAI: Creativeland Asia has roped in Satya Shetty as Chief Implementation Officer (CIO) for its digital operations. He will be reporting to Creativeland Asia founder and creative chairman Sajan Raj Kurup.
Said founder and creative chairman Creativeland Asia Sajan RaJ Kurup, “Satya reinforces our digital team, and will drive our creative passion across the digital media. Satya‘s mandate would be to ensure that we optimally implement ideas and solutions in the digital space for all our brands.”
Earlier, Shetty was working with with Lowe Lintas (Linteractive) where he spearheaded the digital department. He has over 10 years of experience in brand communication, software management and digital media.
Stated Shetty, “I‘m delighted to be a part of one of the hottest strategic creative solutions companies in Asia. The excitement and the passion at Creativeland to build brands on the strength of its creativity is what made me take up the challenge.”
Shetty started his career as an independent software consultant. In the recent past, he has worked on providing digital solutions to several brands like Nestle India, Unilever, Maruti, JP Morgan Mutual Fund, HDFC Standard Life, Nabard, Bajaj Auto, Croma and Birla Mutual Fund.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
