MAM
Vizeum wins media duties of TTK Healthcare
MUMBAI: Vizeum India, the media arm of Aegis Group, has won the media duties of TTK Healthcare Limited. The business, estimated to be worth around Rs 100 million, moves to Vizeum from Mindshare.
TTK Healthcare is a part of the TTK Group that provide products such as Woodward‘s Gripe Water, Eva range and Good Home.
Avers Vizeum Indian sub-continent managing director S Yesudas Vizeum, “We are thrilled with this win and welcome TTK Healthcare into the Vizeum family. We are thankful to the Client Management and Marketing Team for their faith in us. This business will be handled out of our Chennai office. I am delighted to see our Chennai operation taking a formidable position in the market in such short span.”
Said Aegis Media / Director Posterscope – APAC chairman India & CEO South East Asia Ashish Bhasin, “Vizeum has become a very important part of Aegis Media‘s growth and turnaround in India and I expect it to continue being in that role for years to come. As I join Yesu in welcoming TTK Healthcare Ltd to our family of clients, I feel very proud of the entire Vizeum team.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
