MAM
Onads and Span Communications get G’Five mandate
MUMBAI: Chinese mobile handset brand G‘Five has awarded its creative duties to Onads Communications and media duties to Span Communications.
While Onads would be handling the creative conceptualisation and execution of mass media like BTL activities, Span would handle the company‘s media planning and buying.
The campaign has already been rolled out in the electronic media and will soon take off in the print, OOH and digital media as well.
Said G‘Five Mobiles managing director Arshit Pathak, “We are delighted to announce the appointment of Span Communications as our media agency and Onads Communications as our creative agency. Both the agencies have proven and established credentials and we think quite similar as well.
“G‘Five is among the fastest growing mobile brands in the world and so is the Indian mobile industry, which is the fastest growing. Connecting with the consumer is a priority as well a challenge and with right partners, we hope to be a very visible and promising brand.”
Averred Onads founder Jignesh Maniar, “There was a multi-agency pitch and it is a huge win for Onads. The account was won on the basis of strong strategic differentiation and exceptional creative work done by Onads. We are very excited to have won this account and thank G‘Five for putting their faith in us. We are looking forward to making G‘Five the most premier and respected mobile handset brand in the country. The initial communication has already begun across TV channels.”
Span Communications CEO Naresh Khetrapal stated, “It is our pleasure to work on an exciting and competitive category like this. G‘Five was impressed with our work and team and we thank G‘Five for having entrusted that faith in us. The communication mix would involve multimedia platforms, including print, digital and OOH as it is very important to reach the consumer and trade partners at relevant touch points. The teaser campaign has already started across leading channels across the country and would be rolled out in other mediums shortly.”
MAM
Banijay eyes live events as major growth driver beyond TV
IP like ‘Black Mirror’ set for immersive experiences in 2026, gaming division powers profitability.
MUMBAI: Banijay is turning screens into stages because when your IP is this golden, even the live crowd wants an encore. Banijay, the French entertainment group, on Thursday flagged live events and franchise extensions as key growth engines for 2026 and beyond, ahead of its planned merger with All3Media. CEO François Riahi told reporters that the company’s strongest content IP is increasingly generating value off-screen, pointing to the upcoming immersive live experiences based on ‘Black Mirror’ in 2026 as a prime example.
“We have a gold mine that we’re not fully exploiting,” Riahi said. He cited the intense bidding war between Paramount and Netflix for Warner’s portfolio as proof of how fundamental IP has become in today’s entertainment landscape. “That gives you an idea of how essential IP is today,” he added.
On the financial front, Banijay’s production consolidated revenue edged up 0.4 per cent excluding currency effects to €3.29 billion in 2025. Its online betting division led by Betclic and bolstered by the recent Tipico acquisition grew 10.2 per cent to €1.59 billion, accounting for roughly one-third of group revenue but nearly half of profitability. Combined EBITDA rose 8.6 per cent to €961 million.
Riahi said the gaming division is poised to benefit in 2026 from major sporting events including the soccer World Cup, with focus on customer acquisition across Betclic and Tipico.
Banijay will provide detailed mid-term financial guidance, incorporating recent acquisitions, during its strategic update on 26 March 2026.
In an industry where stories no longer end at the credits, Banijay isn’t just producing content, it’s turning franchises into full-spectrum entertainment empires, one live experience and one bet at a time.
