MAM
Zoom awards creative duties to Metal Communications
MUMBAI: Metal Communications, the Mumbai-based integrated brand and marketing communications company, has won the creative duties for Times Group’s Bollywood entertainment channel Zoom.
Metal will be responsible for all brand and branding deliveries for Zoom that include shows, special programming, tie ups and properties.
Zoom Entertainment Network CEO Avinash Kaul said, “We are happy to appoint Metal as our creative agency; a team of energetic, driven and young creative professionals who share our passion for Bollywood and Bollywood centred programming to partner us in creative and impactful messaging for our brand Zoom.”
Metal VP Ambarish Ray added, “We believe that passion and drive are our biggest assets on the balance sheet. The Zoom win assures us that our assets have not depreciated.”
Zoom offers pure Bollywood content to over 8 million viewers.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
