MAM
Vizeum bags media duties of Lotus Herbals
MUMBAI: Vizeum India, the media arm of Aegis Group, has been named as the media AoR by Lotus Herbals.
The natural personal care products company is getting into electronic media after a long gap and will be spending approximately Rs 200 million for the purpose.
Vizeum India, the media arm of Aegis Group, has been named as the media AoR by Lotus Herbals.
The natural personal care products company is getting into electronic media after a long gap and will be spending approximately Rs 200 million for the purpose.
Vizeum India was recently named the media AoR by TTK Healthcare. Also last month it won media duties of UNI TV and d.light.
Said Vizeum managing director, Indian sub-continent, “We are thrilled at this opportunity. I take pleasure in welcoming Lotus Herbals to the Vizeum family. We are acutely aware of the challenges ahead of us, considering the client’s ambitious growth plans and will do all that’s required from our end to deliver on the objectives set out by the client, working in tandem with the creative agency.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
