Ad Campaigns
Tata Tele Business Services unveils ‘#DontForgetToThankIT’ campaign
Mumbai: Capturing the significance of invaluable contribution of IT Professionals towards nurturing of businesses across industries, Tata Tele Business Services (TTBS), country’s leading enabler of connectivity and communication solutions for businesses has initiated IT Professionals Day – 10 January, with the campaign thought of ‘#DontForgetToThankIT.’ The focus of the initiative is to urge businesses to celebrate and express gratitude to IT professionals and IT departments, who work diligently for seamless operations of our digital infrastructure.
The selection of the 10 January as the celebratory day is a symbolic reflection of the binary digits 10.01- as they are the fundamental building blocks of the digital ecosystem. The campaign features two videos, spotlighting the irreplaceable role of IT professionals and the impact achieved through their focused efforts. TTBS also encouraged internal employees and business partners to partake in this virtuous initiative and show appreciation for the commitment and perseverance embodied by IT professionals. Leveraging digital & social media, furthering the goal of reaching a wider audience and maintaining sustained communication.
https://bit.ly/ITProfessionalsDay
Speaking on the launch of the campaign, Tata Teleservices Sr VP – product and marketing Vishal Rally said, “‘#DontForgetToThankIT’ is not just a celebration; it’s a heartfelt tribute to the IT professionals who navigate the digital frontiers, ensuring seamless operations and driving business innovation. At Tata Tele Business Services, we recognize the invaluable contributions of IT professionals who are the true architects of success in today’s digital age. This initiative is a testament to our commitment to appreciating, acknowledging, and elevating the IT community, the backbone of every thriving enterprise. Through this celebration, we invite organizations, leaders, and individuals to join us in expressing genuine gratitude to the dedicated IT teams who make the extraordinary seem ordinary every day.”
In a world that often celebrates various professional roles, TTBS has taken the initiative to shine the spotlight on the unsung heroes – the IT professionals. Through ‘#DontForgetToThankIT’ campaign, TTBS aims to not only acknowledge but also deeply appreciate the hard work, dedication, and professionalism of IT heroes who play a pivotal role in ensuring seamless operations, digital transformation, and business continuity. The collective participation of all stakeholders will undoubtedly amplify the impact of this celebration, making it a resounding tribute to the vital contributions of IT professionals.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
