MAM
i-mint appoints three new marketing agencies
MUMBAI: Coalition loyalty programme, i-mint Loyalty Solutions and Research, has signed three new marketing and advertising agencies to assist the company in brand development, marketing strategies, promotional planning and execution of marketing campaigns.
The Mudra Group has been appointed to drive i-mint‘s ATL (above the line) advertisements, while Rediffusion-Wunderman has been appointed for i-mint‘s BTL (below the line) advertisement push and will provide total integrated marketing solutions in India and Asia Pacific regions.
Dentsu has been appointed as i-mint‘s media agency.
These agencies will together develop creative solutions for i-mint by leveraging the full spectrum of their marketing and advertising capabilities.
i-mint MD and CEO Vijay Bobba says, “We are very excited to be working with Mudra, Wunderman and Dentsu. This association represents a positive step for the company towards increasing its brand awareness amongst its audience. Their leadership in specific domains will be a tremendous asset to us to engage our customers better.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
