Brands
Paree Sanitary Pads expands Its premium product Portfolio with “Paree Super Nights”
Mumbai: Paree Sanitary Pads, a homegrown brand by Soothe Healthcare has expanded its premium product portfolio by foraying into the premium nights category with its latest offering Paree Super Nights. The brand recognizes modern Indian women’s needs and offers a solution for young urban women who struggle to rest well during their periods.
Paree Super Nights is a game-changer in the feminine hygiene space. And with this product, the brand aims to further establish and strengthen its presence pan India. Owning the Heavy Flow Champion claim, the product comes in XXL size equipped with unique Double Feathers features which offer 64 per cent Extra Coverage ensuring leakage protection for comfortable and peaceful period nights. This product addresses period night challenges – leakage & staining worries, discomfort, and disrupted sleep with precision, promising unparalleled overnight protection.
Soothe Healthcare founder & CEO Sahil Dharia said, “Paree Sanitary Pads, as a brand, is committed to addressing the challenges women face during their periods with innovative feminine hygiene solutions. Our continuous research and development efforts are centered on creating products that effectively tackle real and prevalent period-related issues. The launch of Paree Super Nights is a significant achievement for our brand, aiming to cater to women across pan India. This premium offering is designed to meet the needs of women nationwide, providing comfort during their menstrual cycle.”
The brand ambassador Janhvi Kapoor took it to her social media (LINK) where she encourages everyone to “Sleep Tight with Paree Super Nights,” asserting that every night deserves to be nothing short of super.
To ensure accessibility, Paree Super Nights will be available at major online platforms and retail outlets across India. This strategic distribution plan aims to make the product easily accessible to women seeking a reliable and high-quality night pad.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
