Brands
Reliance Jewels unveils exclusive jewellery collection inspired by spring festivals
Mumbai: Reliance Jewels, known for its deep-rooted appreciation of India’s rich cultural heritage, is announcing its latest collection as the auspicious spring season nears. This new range of jewellery celebrates the vibrancy and diversity of India’s spring harvest festivals.
Drawing inspiration from astrological mandala patterns, which hold significant importance during this period, the collection features stunning sets of earrings and necklaces. Crafted from pure gold, these pieces are adorned with laser-cut designs that beautifully encapsulate celestial motifs of stars, cosmos, and planets, embodying the essence of movement and transition intrinsic to these festivals.
Across India, spring festivals are celebrated with unique customs, reflecting the country’s unity in diversity. From the bonfires of Lohri in the North and the kite-flying of Uttarayan in the West to the harvest festivities of Magh Bihu in the East and the Pongal celebrations in the South, each region brings its own flavour to this joyous time of year.
Emphasizing the harmony between tradition and contemporary design, Reliance Jewels’ latest collection offers an artistic blend of India’s varied cultural tapestries. The brand invites its patrons to commemorate these festive moments with their exclusive collection, now available in all stores and on their website.
Reliance Jewels, a part of Reliance Retail Ltd., boasts over 400 stores in showrooms and shop-in-shops across more than 200 cities. The brand is renowned for its exquisite gold, diamond, and silver jewellery collections, marked by impeccable design and craftsmanship. Each piece is a testament to the brand’s commitment to offering unique designer collections that resonate with India’s artistic, craft, and heritage inspirations.
For more information about the new collection and the rich traditions it embodies, visit the Reliance Jewels website or follow their social media channels.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
