MAM
Vizeum wins media duties of IMS Learning Resources
MUMBAI: Vizeum India, the media arm of Aegis Group, has won the media duties for management entrance training institute, IMS Learning Resources.
The business that has been awarded after a multi-agency pitch will be handled out of the agency’s Mumbai office.
Sanjay Barretto IMS marketing head said, “We have chosen Vizeum for their understanding of the test prep business and its target audience. We feel Vizeum will do justice in providing support to our future plans. We look forward to building a long term partnership with Vizeum in achieving our objectives.”
For Vizeum, this comes close on the heels of them picking up the media duties of Nickelodeon.
Vizeum Indian sub-continent MD S Yesudas added, “We are delighted at this win and for many other reasons too, Vizeum, launched less than two years today manages over 25 impressive engagements, won through multi agency pitches and referrals, across all our 3 offices. Clients are waking up to the reality of engaging with partners and not media traders. Each of our clients are our ambassadors. I take this opportunity to welcome IMS Learning Resources into the Aegis Media family.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
