MAM
Amusement Park Talent Network leads actor Naga Chaitanya’s association with furniture brand Dasos Cabinets
Mumbai: Amusement Park Talent Network, a division of Amusement Park Entertainment, has announced an exciting collaboration between the super-talented actor Naga Chaitanya and Dasos Cabinets, a distinguished furniture brand. Amusement Park Talent Network is an entertainment ecosystem that aims to bring together some of India’s most talented creative minds and has led this partnership between the brand and successful actor Naga Chaitanya whose recent series Dhootha won great reviews. The association signifies an important moment for the entertainment industry as the network has facilitated the collaboration, transcending conventional boundaries.
Dasos Cabinets, recognised for its impeccable craftsmanship and contemporary designs, makes a grand entrance into the Indian market with the inauguration of its first store in Hyderabad. Specialising in kitchen cabinets, wardrobes, and TV units, Dasos Cabinets is Synonymous with sophistication and quality, aiming to redefine the Indian furniture landscape, offering a fresh perspective on how we perceive and experience home furnishings. Known for his charismatic screen presence and versatile acting, Naga Chaitanya perfectly embodies the essence of Dasos Cabinets – a seamless blend of style and substance.
Amusement Park Entertainment founder and co-founder of PAD Integrated Communications summarised the collaboration, stating, “This project is a testament to the power of effective and thoughtful collaboration. This campaign needed a face that could truly connect with Andhra Pradesh and Telangana and we needed to design a hyperlocal campaign that perfectly aligns with the brand’s vision. Dasos Cabinets, Naga Chaitanya, and our entire team at Amusement Park Entertainment and PAD Agency worked seamlessly to bring this vision to life. We believe this collaboration will leave a lasting impact on the world of entertainment and brand endorsements.”
Expressing his excitement about the venture, Naga Chaitanya shared, “Dasos Cabinets is more than just a furniture brand, and it’s a lifestyle statement. I am thrilled to be associated with a brand that values innovation and quality as much as I do. Together, we aim to redefine the way people perceive and experience their living spaces. I would like to thank Amusement Park Talent Network for being a pivotal part of this campaign”
Behind the scenes, PAD Integrated Communications Vivek Reddy creative director spearheaded the production and filming of Dasos Cabinets advertisement. Vivek’s unparalleled vision and expertise added a cinematic flair to the project, ensuring an authentic capture of Dasos Cabinets’ essence on screen.
The outcome of this dynamic collaboration is a visually stunning and emotionally resonant advertisement that reflects Dasos Cabinets’ ethos and the creative brilliance of Amusement Park Entertainment. The advertisement transcends being a mere showcase of furniture; it is a narrative that speaks to the hearts and homes of the audience, inviting them to embrace a lifestyle that Dasos Cabinets represents.
As Dasos Cabinets unveils its first store to the Indian market, accompanied by the star power of Naga Chaitanya and the creative prowess of Amusement Park Entertainment and PAD Integrated Communications, it’s not just a store opening – it’s an invitation to experience lifestyle and luxury like never before. Get ready to redefine your living spaces with Dasos Cabinets, where creativity meets functionality in every piece.
The campaign has gone live with the movie Guntur Karam in the theatres.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
