Brands
Salty secures Rs 5.4 cr seed funding led by All In Capital, Anicut Capital
Mumbai: D2C fashion jewelry brand Salty, targeting the GenZs and the generation next, has announced that it has raised Rs 5.4 crore in funding in a seed round led by All in Capital and Anicut Capital.
Other strategic investors participating in the round are Suashish Diamonds, JK Group, and other angel investors.
Founded in 2022 by college friends- Sonaal Goel, Twishaa Gupta, and Kanishka Garg, Salty aims to redefine fashion jewelry for the younger generation with unique, chic, and functional designs that resonate with consumers seeking distinctive and expressive accessories.
The funds will be used to foster team expansion and launch a new product range as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.
“The funding is not a mere financial milestone but a testament to the hard work of our team and the unwavering support of our community. We aim to achieve Rs 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Salty co-founder Kanishka Garg.
“We are excited to back Salty’s vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space.
We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success.” said Anicut Capital partner Ajay Anand.
While Ashish Goenka of the Suashish Group mentioned, “We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today’s generation is in tune with. The team has created unique designs demonstrating that they have a pulse on what younger generations want.”
With over a year under its belt, Salty has become one of India’s fastest-growing accessories brands, fulfilling over one lakh orders. The brand’s encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.
Salty is poised to deploy the raised capital to fuel several key initiatives strategically. These include recruiting for critical positions, expanding channels, and fortifying the brand’s digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.
For more information, visit https://salty.co.in/
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
