MAM
Mookherjee joins Rediffusion – Y&R Bangalore as branch head
MUMBAI: Rediffusion – Y&R has appointed Indrajeet Mookerjee as branch head of Rediffusion – Y&R, Bangalore.
Mookerjee moves in from Ogilvy & Mather, Bangalore, where he was working as senior vice president.
Mookerjee has over 16 years experience in advertising with nearly seven years each at Ogilvy and Lowe, besides stints with McCann, Mudra and Euro RSCG.
In the course of his recent tenure at Ogilvy Bangalore, Mookerjee has for three years served as office head of Meridian Communications, Ogilvy’s second agency. Having worked in Kolkata, Mumbai and Bangalore, he has over the years handled several major clients including Unilever (Kissan, Annapurna, Milkana, Anik), Nestle, ITC Foods, Balsara Home Products, JL Morrison and Johnson & Johnson.
Rediffusion – Y&R COO – South & East Amitava Sinha says, “With Indrajeet coming on board, we now have a strong leadership in place in Bangalore which should help propel us to the next level. In fact we are in the process of finalising a few other significant hires here that we should be able to talk about by the end July. These would ensure that we have the necessary firepower in Bangalore to add value to our existing businesses while also pursuing new opportunities.”
Mookerjee added, “I am very excited and looking forward to my new role at Rediffusion Bangalore what with the fantastic set of brands we have here. My focus will be on partnering our clients in further strengthening these brands and in the process doing some great work in keeping with the Rediff tradition of creating enduring campaigns that one has grown up admiring.”
Rediffusion Bangalore handles clients such as USL (Signature, Royal Challenge, Antiquity), ING Insurance, Maxo from Jyothi Laboratories, Arrow, Amante, Columbia Asia Hospitals and Nitesh Estates.
MAM
Debkumar Dasgupta joins Dangal TV as Head of Syndication
Veteran broadcast executive to drive international and national content sales
MUMBAI: Debkumar Dasgupta, a seasoned broadcast media professional with over 30 years in the industry, has taken charge as head of syndication at Dangal TV, overseeing both international and national markets.
Dangal TV, owned by Enterr10 Television Network, is a popular 24-hour Hindi general entertainment channel (GEC). Launched in 2009 originally for Bhojpuri movies, it has since pivoted to Hindi entertainment, with a focus on family dramas, mythology, and crime shows catering to both urban and rural audiences.
Dasgupta brings a formidable track record in content acquisition, syndication sales, and P&L management across ME, Africa, Asia-Pacific and Latin America. His career spans top media organisations including IndiaCast Media, Viacom18, MTV Networks, Catvision Products and Tee-Men’s.
Most recently, he was with GoQuest Media as group partnership and strategy head, managing partnerships and monetisation strategies across the region. He also served as vice president – content acquisition and partnership for Asia and Africa, negotiating deals for Turkish dramas and other high-demand content.
Earlier stints include senior vice president and business head roles at IndiaCast Media Distribution, steering ME&A and global syndication sales, and boosting the reach of Viacom18 channels such as Colors, MTV India, Colors Rishtey and News18 India across Asia-Pacific, South Asia, ME, Africa, CIS, CEE and Latin America.
Dasgupta began his media journey as senior director – network development at MTV Networks India, managing channel carriage and affiliate revenues, before moving into content sales and international business with Viacom18. He started in cable TV sales with Catvision Limited, handling nationwide dealer and distributor networks.
Known as a creative change agent, Dasgupta has consistently driven revenue growth, market share expansion, and efficiency improvements, combining deep market insights with hands-on leadership.
With his global expertise and strong cross-functional experience across sales, legal, marketing, programming, logistics and finance, Dangal TV is set to strengthen its content syndication footprint and expand its international reach under his leadership.
Dasgupta’s appointment signals an aggressive push to leverage ethnic content opportunities and emerging markets, ensuring Dangal TV keeps pace in an increasingly competitive broadcast ecosystem.
