MAM
Hindi movie channels write a firm script during IPL; news channels fall marginally
MUMBAI: The IPL storm has failed to blow away the ratings of the Hindi movie channels while the Hindi news channels have seen a marginal fall.
In an earlier analysis, Indiantelevision.com had shown how the Hindi general entertainment channels (GECs) had managed to tame the Indian Premier League (IPL) monster this year.
The Hindi movie channel genre has witnessed a spike in share during the IPL season 4. The genre surged to a share of 21.49 per cent during the IPL window, as against 12.72 per cent in the four weeks prior to the tournament. For the next four weeks post-IPL, the genre share slipped to 15.87 per cent, according to TAM data (C&S, 4+, Hindi speaking market).
