MAM
JCDecaux Advertising appoints Duggal as GM, sales
MUMBAI: JCDecaux Advertising India has appointed Alok Duggal as general manager, sales.
Duggal will oversee the media offerings of the company that includes a property base of bus shelters and Street Furniture in New Delhi and Mumbai, and an exclusive advertising concession with Bangalore International Airport.
Duggal moves in from ING Bank of India, where he was head of marketing.
Duggal said, “This will be a new experience for me as the role
involves interacting with multiple brands. The focus is to provide complete solution to the brands in terms of visibility and brand salience, be it in Delhi and Mumbai (Street Furniture) or at Bangalore International Airport.”
JCDecaux India MD Pramod Bhandula said, “Duggal has full understanding of brand marketing and appreciates the importance of outdoor. He will be instrumental in bringing on board all the brands which have been missing the potential that OOH offers.
