MAM
Ascendas appoints TBWA Bangalore as communication partner
MUMBAI: Singapore-based business space solutions provider Ascendas has appointed TBWA Bangalore as its communication partner for launching Park Square Mall.
TBWA was awarded the duties after a multi-agency pitch as the team presented a media arts presentation which identifies the brand‘s belief. The agency will work on a 360 degree campaign to launch the mall.
Ascendas India CEO Thomas Teo said, “India is one of the key markets for Ascendas and has grown significantly. With increased activity in the cluttered mall.
space in Bangalore, our task will be to provide a unique experience to our audience with the launch of Park Square Mall. TBWA‘s disruptive thinking and their creative approach will give our brand the necessary thrust to stand out.”
Commenting on the win TBWA India MD Nirmalya Sen said, “Needless to say we are delighted. Co-creating Park Square as a differentiated mall brand is an exciting prospect. It will require disrupting conventions both in the real estate and retail segments.”
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
