MAM
Samsung, UK Infrastructure partner RBNL’s ‘Big Rising Star Awards’
MUMBAI: The IP Platform from the Reliance Broadcast stable, ‘Big Rising Star Awards’, has bagged Samsung and UK Infrastructure as partners for the awards.
A creation of Big Live, the intellectual property (IP) division of RBNL, ‘Big Rising Star Awards’ will be rolled out across eight markets in India and customised in eight languages with a total reach of three million.
Big Rising Star Awards has roped in leading media and TV partners from each state to broadcast this property which will recognise today’s stars who have the promise to become tomorrow’s superstars.
Currently positioned as the country’s biggest ever entertainment new talent acknowledgement platform, the ‘Big Rising Star Awards’ is the first to customise its local talent search in over seven regions (covering languages of Marathi, Telegu, Kannada, Tamil, Bangla, Punjabi, Hindi & Rajasthani) with talent categories across TV, Movies, Theatre, Fashion, Sports, Dance and Singing.
The awards not only cover all domains comprising entertainment but also cut across SEC demographics. In keeping with its name, followed by the core positioning ‘Aaj Ka Star, Kal ka Superstar’, the awards will acknowledge the promising talent and stars of today, who are poised to become superstars of tomorrow.
Samsung will be sponsoring the Kannada awards, while UK Infrastructure the Punjabi Awards. TV partners roped in are ETV for Marathi, Kannada, Telugu, Rajasthan and Bangla and Big Magic for MP, UP and Bihar.
News partners onboard are Channel 10 for Kolkata, Zee 24 Taas for Mumbai; print partners include Sakshi for Telugu awards, Kannada Prabha for Kannada awards, Punjab Kesari for Punjabi Awards, The Hindu for Tamil awards and Bengal Post and Sakalbela for Bangla awards.
Big Live business head Rabe T Iyer said, “We are extremely happy to have the support of Samsung and UK Infrastructure as we get ready to roll the biggest ever awards, recognizing new talent, in India. This platform offers advertisers and marketers to strike a conversation in key territories with high engagement and excitement pre-built with the TG.”
The awards will offer a platform to reach out to the upcoming stars across the regional markets. By covering a vast geography of the country with presence in markets like Maharashtra, Karnataka, West Bengal, Punjab, Andhra Pradesh, Tamil Nadu, Uttar Pradesh, Madhya Pradesh and Bihar, the awards can safely be said to have a national footprint reaching out to millions. The awards’ freshness, uniqueness of concept and intent are the driving forces already generating interest and attracting a whole horde of sponsors and partners.
The finalists will be selected by a panel of eminent jury. Once the nominees are selected, it will be put forth to the audiences across the 92.7 Big FM networks, to vote for their most favourite and promising rising star.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
