Shemaroo releases Bheja Fry 2 on YouTube in the US

MUMBAI: Shemaroo Entertainment has released Bheja Fry 2 on YouTube for US spectators on pay-per view model for $3.99.

The India release of the film on YouTube is yet to take place. Said a Shemaroo official under condition of anonymity, “Just last week, we released the home video of the film. Hence to release the film on YouTube for Indian viewers would be detrimental.”

The film, released on Bolly and Beyond, one of Shemaroo‘s channel on YouTube, is available in HD version on the platform. 

Said Shemaroo Entertainment Director Jai Maroo, “We strongly believe in the potential of the newer and emerging digital platforms like YouTube and IPTV. We are constantly adding well packaged content on these platforms which gives people a quality experience and attracts more viewers and usage. The short time line between theatrical release of Bheja Fry 2 and its release on YouTube will help fight piracy by giving the audience who aspire to enjoy the movie at home an official legal alternative.”