iWorld
Amazon miniTV is all set to bring a quirky romantic comedy in Gul Khan’s latest: Badi Heroine Banti Hai
Mumbai: Amazon miniTV – Amazon’s free video streaming service has been making waves with its path-breaking content library. Packed with romance, drama and glamour the streaming service unveiled a power packed trailer for their upcoming romantic comedy series, Badi Heroine Banti Hai today. The narrative of this romantic drama is all set to blow the audience’s mind with a glitzy backdrop of the high-profile fashion world and a mysterious twist in a classic storyline of how opposites attract. Created by Gul Khan, the series features Prerna Lisa, Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in pivotal roles.
The trailer takes the viewers through the life of Kajal who is drawn into the glamorous world of fashion, with her life taking an opposite turn as she gets fired on the first day of her job. Here Kajal clashes with the charismatic CEO of the fashion house, Advait Singhania. The riveting trailer gives a glimpse of their crazy love story, which has all the colours of nok-jhok, passion, drama and suspense. With an engaging plotline, it is set to be a battle between these two opposite personalities, a series of comedy of errors and audiences will be taken on an emotional rollercoaster to witness if they find love or not?
Amazon miniTV, head of content Amogh Dusad said, “With Badi Heroine Banti Hai we bring yet another saga set in the world of fashion business! With its captivating narrative, strong on-screen characters, and powerful storyline, the show will strike a chord with young audiences.”
Talking about the series, director, Gul Khan, shared, “Our collaboration with Amazon miniTV for Badi Heroine Banti Hai is another step towards creating an entertaining drama with a gripping narrative. With the increase in popularity of rom-coms among viewers and their high demand for captivating love stories, the series will be a delightful watch with an unforeseen twist. Bringing two opposite personalities together under the glamour of the fashion world, the narrative will unfurl their fates as they get tangled in love, fame, and blame.”
Adding to this, Rajeev Siddhartha who played an integral role in this series shared his thoughts. He said, “I feel elated to be a part of such an amazing and well-written show. Being part of the show has been an overwhelming experience for all of us owing to all the hard work everyone has put in. Badi Heroine Banti Hai is like a full package with a blend of romance, drama, laughter, thrill, and suspense. I will be seen playing the character of Advait, the owner of a leading fashion house who is known to be tough but also has a soft side. Keeping the thrill and romance alive, I really hope that the audience love this show that we have made with so much love.”
Directed by Gul Khan along with Lalit Mohan, season 1 of Badi Heroine Banti Hai will be available for streaming exclusively for free on Amazon miniTV from January 19. You can watch it on the Amazon shopping app, Fire TV, or download the Amazon miniTV app on Playstore.
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ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
