Brands
Aarize Group ropes in Tiger Shroff as brand ambassador
Mumbai: Aarize Group takes pride in introducing the popular and versatile actor Bollywood actor Tiger Shroff as their official brand ambassador, a move that blends Aarize’s innovation with Tiger’s dynamism, creating a potent force ready to propel the brand to unprecedented heights.
With many blockbuster hits like War, Student of the Year 2, Heropanti, Baaghi, Tiger Shroff’s impeccable energy and acting prowess mirrors the crafted ethos of Aarize Group, making him the perfect envoy to embody the brand’s values. Aarize Group believes Tiger Shroff’s charisma and authenticity will strike a chord with the audience, fostering trust and a deeper connection with the brand. Also, his determination and vitality to consistently enhance and excel resonate seamlessly with the ethos of the Aarize brand.
In his ambassadorial role, Tiger Shroff becomes the face of Aarize Group’s commitment to crafting realty and representing a discerning lifestyle. His influence will extend across diverse media platforms, events, and collaborations, reinforcing Aarize Group’s market presence.
“We are thrilled to welcome Tiger Shroff to the Aarize family. His passion, energy, authenticity, and wide-reaching influence align perfectly with our brand values of Aarize which firmly believes in crafting ultra luxury realty in every segment. We believe that his involvement will further strengthen our connection with our audience and drive the continued success of Aarize Group,” said Aarize Group founder & MD Aman Sharma.
Tiger Shroff expressed his excitement about the partnership, stating, “I am honored to be part of the Aarize Group family. Their commitment to the delivery in the real estate sector aligns seamlessly with my values, and I am eager to contribute to the brand’s growth and success.”
This collaboration signifies Aarize Group’s dedication to innovation, excellence, and creating meaningful connections with its audience. The partnership with Tiger Shroff marks a significant chapter in Aarize Group’s journey, setting the stage for exciting developments and shared successes.
Brands
Maharashtra revokes Ola, Uber, Rapido bike taxi licences
Temporary e-bike taxi permits cancelled as firms fail to meet state rules
MUMBAI: Maharashtra’s roads are set to see fewer zipping two-wheelers after the state government pulled the plug on provisional licences granted to bike taxi giants Ola, Uber and Rapido. Transport Minister Pratap Sarnaik announced in the Legislative Council on Monday that temporary permissions would be revoked.
“These companies were given permission for just a month and were required to submit certain documents. Since they have not complied, their temporary licences are cancelled. This is to ensure illegal bikes do not operate on our roads,” Sarnaik said.
The move follows the Maharashtra E Bike Taxi Rules 2024, designed to generate employment for local youth and offer commuters a cheaper, greener ride option. The rules, approved in August 2024, allow electric bike taxis in cities with over one lakh residents.
Under the policy, only electric vehicles can ply as taxis, and operators had 30 days to fulfil licensing and compliance requirements. Yet, officials claim many continued operations without meeting these conditions. Sarnaik added that a large number of bike taxis currently running in Mumbai and the wider Mumbai Metropolitan Region are illegal.
In a firm enforcement twist, the government has instructed authorities to focus on vehicle owners rather than riders when registering cases. Safety concerns, particularly for women passengers, and accident complaints have also been flagged by the transport department.
Since April 2024, Regional Transport Offices have taken action against 130 non-compliant bike taxis, collecting fines exceeding Rs 33 lakh. Authorities say further measures will follow to ensure services adhere to regulations before returning to city streets.
Maharashtra’s bike taxi saga has been a rollercoaster. Initially banned in January 2023 due to concerns over private vehicles ferrying passengers, the sector was later formalised through an electric bike framework in 2024. Provisional licences were granted in 2025, but the government now warns that any bike taxi operating on city roads without proper permits will be considered illegal.
Adding to the transport shake-up, the government has also halted the issuance of new auto rickshaw permits from March 9 to ease urban traffic pressures and safeguard livelihoods of existing drivers. A fresh standard operating procedure for future permits is set to go before the state cabinet soon.
Maharashtra commuters may have to find alternative rides as the state reins in its two-wheeled taxi revolution, leaving app-based bikers in a legal limbo.
