MAM
Star Plus, Sony gain, Zee skids
MUMBAI: The top two Hindi general entertainment channels (GEC) – Star Plus and Sony entertainment channel (Set), which saw a dip in the GRPs (gross rating points) last week, has once again seen an increase in the ratings.
As per TAM data for week ended 12 November (HSM, C&S, 4+), Star Plus recorded 314 GRPs (last week 310), while Set closed the week with 269 GRPs (last week 260).
Colors, the number three GEC remained stable with 234 GRPs (last week 235), while Zee TV which was the only channel that saw a rise in GRPs last week lost eyeballs and closed the week with 161 GRPs (last week 175).
KBC closed with 5.84 TVR while Balika Vadhu took back its no. 2 position with 6.08 TVR. Star Plus‘ Saath Nibhana… still leads the rating list with 6.13 TVR.
Meanwhile, Sab with 115 GRPs (last week 124) and Imagine TV with 78 GRPs (last week 71) followed next.
Star One with 45 GRPs (last week 47 GRPs) became the next in the list.
Sahara One adds two more points to its last GRPs list and registered 40 GRPs (last week 38). Its show Jai Jai Jai Bajrang Bali recorded a 1 TVR.
MAM
Sunrise Spices hosts four day Bihu cultural showcase in Assam
56 groups perform across five tribal dance forms at April 14 to 17 event.
MUMBAI: Spice met spirit and the rhythm did the talking. Sunrise Spices brought more than flavour to the table this Rongali Bihu, wrapping culture, community and choreography into a four-day celebration that turned Assam’s festive mood into a living stage. Titled ‘Kristir Milan Setu – Bridge of Cultural Unity’, the event ran from April 14 to April 17, transforming the Bihu week into a showcase of the state’s diverse tribal heritage. Rather than a static celebration, the initiative leaned into performance spotlighting traditional dance forms and turning them into a participative, competitive experience.
Across the four days, 56 group performers from different communities took centre stage, representing five distinct dance traditions Assamese, Bodo, Karbi, Rabha and Mising. Each day unfolded like a cultural chapter, highlighting a different facet of Assam’s identity through rhythm, movement and storytelling.
The event culminated in a felicitation ceremony attended by Ravi Sarma, where winners were recognised across categories based on authenticity, coordination, expression and stage presence, an attempt to balance celebration with craft.
The finale dialled up the energy further with a Barabarani performance by the Tezpuriya Thespian Dance Group, closing the event on a high note that blended spectacle with tradition.
For Sunrise Spices, the play goes beyond cultural patronage. The brand, part of ITC Limited, has long positioned itself around regional authenticity whether through recipes or roots. With this initiative, it extends that narrative from the kitchen to the cultural arena, aligning food heritage with living traditions.
In a landscape where brand activations often chase visibility, this one leaned into identity using dance not just as performance, but as a reminder that culture, much like spice, is best experienced when it’s shared.
