MAM
Adani Wilmar’s Fortune foods celebrates 25 years of Indian home-cooked meals
Mumbai: Adani Wilmar Ltd, a leading food & FMCG companies, commemorates 25 years of Fortune Foods with a unique logo that reflects the brand’s commitment to home-cooked meals and its iconic message, ‘Ghar ka khana, ghar ka khana hota hai’. Over the years, the brand has become one of India’s most reputed and trusted providers of essential kitchen commodities, including edible oil, wheat flour, rawa, maida, suji, besan, rice and pulses. It has played a vital role in bringing families together with delicious, nutritious, and wholesome food, thus becoming an integral part of Indian households.
The logo, created encapsulates 25 years of tradition and togetherness associated with the brand. The design created gives insights into India’s culinary traditions. It incorporates elements of Indian culinary culture — tools of harvesting, shapes of sweets, forms of cooking utensils, and the sensory experience from the varied aromas and rituals found in Indian kitchens. Each visual element, be it rice, veggies, oil, flour, idlis, samosas, sweets,tadka, rolling-pin, mortar-and-pestle, tiffin box to name a few, represents the ingredients, cooking mediums, and practices that make home-cooked food central to the Indian experience.
Apart from reflecting the essence of Indian kitchens, the elements in the logo also reflect health, happiness, and a commitment to wholesome food prepared at home. This unique design also celebrates Fortune’s journey of serving nourishing, home-cooked meals to Indian households, seamlessly blending quality with tradition.
Adani Wilmar Ltd MD & CEO Angshu Mallick said, “For 25 years, Fortune Foods has been woven into the fabric of Indian households, becoming a trusted name in kitchens across the country. This journey has been nothing short of extraordinary—a reflection of the love, trust, and shared values of millions of families who’ve chosen us to be part of their everyday lives. Our logo encapsulates this beautiful relationship, celebrating the tools, flavors, and traditions that make home-cooked meals a cornerstone of Indian culture. As we mark this silver jubilee, we honor the past while looking toward the future with a renewed commitment to delivering quality, nutrition, and the joy of cooking at home. This is more than a milestone; it is a testament to the power of shared moments and the enduring bond between Fortune and the families we serve.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
