MAM
Amitabh, Salman make it to top 5 in the CYL study
MUMBAI: Amitabh Bachchan and Salman Khan have first time made to the top 5 of the Characters Youth Loves (CYL) study of Ormax Media.
While Bachchan, thanks to Kaun Banega Crorepati, climbed to No. 2, Khan (Bigg Boss 5) jumped to No. 3 position in the list.
MTV VJ Rannvijay has, however, retained his numero uno position as the most popular character amongst youth. But Raghu (MTV Roadies) has moved down to the No. 4 position from No. 2 in the last track.
Hrithik Roshan (Just Dance) continues to be at the No. 5 position.
The track was conducted during September-November this year. CYL is a quarterly study done to track the favourite reality show characters (contestants, hosts and judges) among the youth, along with reasons for preference.
The study was conducted among 1,120 male and female respondents, 15-24 years, SEC AB, across four cities – Mumbai, Delhi, Lucknow and Bhopal.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
