MAM
Katha Mediatix bags the creative mandate for Finnish energy drink
MUMBAI: Katha Mediatix has won the media mandate for Finnish energy drink Mad Croc. The brand was earlier seen at the F1 Grand Prix race held at Greater Noida earlier this year. It has been brought to India by Montage Capital Marketing.
Keeping in line with its global personality as a young, full of life and adventurous brand, Katha will chalk out different creative routes to reach out to the youth TG.
Katha Mediatix chief creative officer Pabitra Roy said, “When it comes to creatively positioning and marketing a product like Mad Croc it is very important to understand the mindset of the audience since taste, likings, priorities, preferences and loyalties are evolving constantly. The creative routes would all be positioned in sync with the language that the audience speaks and likes and a concept that they would associate with.”
Montage Capital CMD Rajiv Shukla said, “Setting up a strong distribution network is of prime importance at this point in time for the brand and fortunately our complete network in India is close to getting completed. Strong communication and visibility with product availability would be the key business mantra.”
Katha Mediatix VP strategic alliance Aniruddha Pal said, “The brand would have key association with music, sports, youth hangouts, colleges and social media. There will be aggressive BTL activations and road shows along with strategic sampling across the country. There would be strategic integrated Print, OOH and electronic communication.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
