MAM
Indian Oil empanels 8 agencies for its corporate account
MUMBAI: Indian Oil Corporation Limited (IOCL) has empanelled eight agencies – Continental Advertising, Interads, Newfields, Concept, RK Swamy BBDO, Inter Publicity, Siddhartha advertising and National Advertising – for its corporate account.
Among these eight agencies, National Advertising, Siddhartha advertising, RK Swamy BBDO and Inter Publicity are the new agencies while the remaining four have been retained to service the account.
The agencies were invited for the multi-agency pitch in October.
The empanelment will be for a period of two years. However, there is a provision of extension for another two years at the sole discretion of IOCL, company sources said.
Concept India MD Vivek Suchanti and Sr VP Aarti Arora confirmed the news of retaining the account to Indiantelevision.com. The other accounts that the agency won in recent past were Power Grade and National Highway Authority of India.
The creative duties for IOCL‘s products are handled by Grey Worldwide, McCann Erickson, Rediffusion-Y&R, Draftfcb Ulka and Contract Advertising.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
