Ad Campaigns
Fibe unveils #BasBahane campaign
Mumbai: “Mujhe beach pe chappal ghum hone ka trauma hai”, “Tum logon ne jo hotel book kiya hai uska vaastu galat hai”, “I need to save for my favourite sneakers. Trip kiya toh sneakers bhul jao” are some Bahanas all of us make in our daily lives to back out of social gatherings and holidays. Recognizing the challenges that festivities and year-end parties pose on finances, leaving individuals to conjure up excuses and appear like a reluctant partygoer, Fibe launched an exciting campaign #BasBahane.
The campaign aims to enhance brand recall for Fibe among individuals, reminding them of the instant personal loan offerings they can access and not back out of any plans due to financial crunch.
As part of the campaign, Fibe has collaborated with Swiggy Instamart to deliver ‘Ab Tak Chappan: The Bahana Guide’ along with every order by individuals across Mumbai, Bengaluru, Hyderabad, NCR, Pune and Chandigarh. The concise handbook comprises 56 creative excuses to avoid plans and trips with friends. In order to encourage users to participate in the campaign, Fibe will give a lucrative cash prize to an individual who makes the most creative 57th excuse and shares it on social media.
Besides, Fibe has also collaborated with over 25 digital influencers to further amplify this campaign.
Commenting on this campaign, Fibe founding member and head of marketing Sudesh Shetty said, “#BasBahane is not just a campaign; it is a journey where financial empowerment meets creativity. At Fibe, we don’t just offer financial aid to individuals, but ensure that no individual compromises on their aspirations and lifestyle. We keep finding creative ways to communicate our brand’s key proposition to our audience. This is yet another ‘out-of-the-box’ campaign to remind individuals that with Fibe’s instant personal loans, they can say ‘yes’ to every plan without holding back.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
