MAM
Colgate- Palmolive cuts ad spend in Q3
MUMBAI: For television broadcasters hit by a slowdown, this is a piece of bad news. FMCG major Colgate-Palmolive India has reduced its ad spend by 10.86 per cent for the three-month period ended December, taking a reversal from their earlier two quarters in which promotional budgets had gone up compared to the year-ago period.
The company spent Rs 1.07 billion on advertising and sales promotion in the quarter under review, compared with Rs 1.2 billion a year ago.
Colgate Palmolive launched products like Colgate 360° Sonic Power (a battery operated toothbrush), Colgate ZigZag anti-Germ, Colgate Barbie and Colgate Spiderman in the toothbrush category.
In the tooth paste category, the company launched Colgate Barbie and Colgate Spiderman in the kids range. The company also rolled out the annual Oral Health Month during the end of the third quarter.
Meanwhile, the cut in ad spend coupled with a price increase, has positively impacted the bottom line, as the company posted a 74 per cent jump in the net profit.
Colgate-Palmolive net profit stood at Rs 1.16 billion, from Rs 662.4 million in the earlier year.
Sales during the quarter rose 20 per cent to Rs 6.7 billion, up from Rs 5.58 billion a year ago.
Analysts say the company will have to increase its ad spends soon, as Procter & Gamble (P&G) prepares to foray into the branded oral care sector in India, which is pegged at around Rs 45 billion.
Recently, Colgate roped in tennis player Mahesh Bhupathi and film star Rahul Bose as brand ambassadors for Colgate Total.
For the nine months ending 31 December, the company has spent Rs 3.21 billion over marketing and promotions compared to Rs 2.61 billion a year ago. Net sales stood at Rs 19.38 billion, up from Rs 16.39 billion.
Brands
Sanjeev Rolyan named global director at HCLTech
HCLTech taps seasoned pro to steer digital and software strategy worldwide
NOIDA: Sanjeev Rolyan has reached a new peak in his career, stepping into the role of global director at HCLTech. With over 16 years of experience in the tech and digital services arena, Rolyan is set to bring his expertise in software, applications, and end-to-end source-to-pay functions to the global stage.
Before this elevation, Rolyan held multiple leadership roles at HCLTech, including director & business head and general manager, where he played a pivotal role in driving enterprise resource planning and digital transformation initiatives.
His journey in the industry spans nearly two decades, starting with a long tenure at Genpact as assistant vice president, where he managed sourcing and procurement for IT solutions, SaaS, PaaS, IaaS, and application development projects.
Rolyan’s academic credentials include a postgraduate diploma in international business from Symbiosis International University and a certificate in digital strategies for business from Columbia Business School, where he mastered five key domains: customer, competition, data, innovation, and value.
At HCLTech, Rolyan’s mission is clear: to amplify the company’s software and digital offerings, streamline operations, and lead the charge in global digital transformation. With his blend of experience, strategic insight, and digital acumen, the tech world will be watching closely.
