MAM
Bridgestone takes World Series Hockey title sponsorship
MUMBAI: World Series Hockey co-promoter Nimbus Sport has roped in Bridgestone as the title sponsor of the franchise-based hockey league for the first season of the tournament.
This is the second major sponsorship of Bridgestone in sports in India; the company is the associate sponsor of IPL team Mumbai Indians till 2014. Globally, the tyre brand is also associated with National Football League, National Hockey League and the World Golf Championship.
The Bridgestone World Series Hockey will be held from 29 February to 2 April and will involve 200 leading players — Indian and international — who will showcase their talent in 59 matches.
The eight WSH teams are Bhopal Badshahs, Chandigarh Comets, Chennai Cheetahs, Delhi Wizards, Karnataka Lions, Mumbai Marines, Pune Strykers and Sher-e-Punjab.
The league carries a total prize purse of Rs 100 million.
The eight venues for the inaugural edition of the league are Bangalore, Bhopal, Chandigarh, Chennai, Delhi, Jalandhar, Mumbai and Pune. Chandigarh Comets will face-off against Bhopal Badshahs in the first tie of the tournament on their home ground.
The organisers had earlier roped in Suniel Shetty as the brand ambassador for the tournament.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
