MAM
Pepsi launches its first football campaign
MUMBAI: PepsiCo India has launched a new ad campaign on Football in India. This is the first time the food and beverages major has rolled out a football centric campaign.
So far, the company was focusing on cricket in its campaign to reach masses.
Conceptualised and created by JWT, the campaign features brand ambassador Ranbir Kapoor.
Irreverent and youthful, the TVC aims to bring alive the fun associated with football in Pepsi style. The campaign will be supported by a 360-degree approach including outdoor, consumer engagement and social media programmes.
PepsiCo Beverages India executive director – marketing Deepika Warrier said, “Pepsi has always taken the lead in celebrating newer and emerging youth platforms; from cricket to movies to music, the brand has successfully created memorable campaigns and experiences for Youngistaan. Football is gaining immense popularity in India and being a true youth soul-mate, Pepsi is proud to be associated with the sport.
With a line-up of cricketing events including IPL, ICC World Twenty20 and a host of football initiatives, Pepsi promises an action-filled, fun year ahead.”
PepsiCo India category director – colas, hydration and mango based beverages Homi Battiwalla added, “Our new Pepsi Football campaign takes forward the philosophy of ‘Change the Game’ with a refreshing twist. The campaign promises to excite and engage not only the existing passionate football fans but the entire nation”.
“Pepsi is all about youth and their passions, which is reflected in the choice of football as a platform to engage with our target group. The new campaign retains the original irreverent and fun Pepsi style along with the new football energy and excitement,” JWT India executive business director Saurabh Saksena said.
The media planning for the company is done by Mindshare.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
