MAM
Signify lights up Ram Mandir and Ram Path with ornamental street lighting
Mumbai: Taking a historical step ahead with the nation, Signify (Euronext: LIGHT), has announced the illumination of Ram Path and sections of Ram Mandir with customised ornamental and functional lights. Focused on unlocking the extraordinary potential of light, Signify takes pride in contributing to the cultural heritage of Ayodhya.
Signify, India business head, systems and services Vikas Malhotra expressed enthusiasm for this exceptional project, stating, “Inauguration of the Ram Mandir in Ayodhya is a milestone event in the history of India and we are honored to light up Ayodhya’s landscape with our distinct range of lights. At Signify, we have always been at the forefront of the lighting industry for our technology, innovation and customisation. Our lighting designs at the Ram Mandir and Ram Path are a harmonious blend of heritage and cutting-edge technology, capturing the essence of Lord Ram’s triumph, illuminating the space to honor the divine journey and celebrating its unique heritage.”
Ram Mandir Temple with cutting-edge lighting solutions
For Temples’ perkota lighting, Philips Uni fixtures are strategically placed on walls, columns, and ceilings. These fixtures, discreet in size, ensure that the light source remains almost invisible to pilgrims, reducing glare yet delivering a bright and vibrant ambience. A unique proposition lies in their specific beam angle, expertly illuminating the temple’s intricate carvings. The landscape lighting of the temple transforms surroundings into a mesmerizing visual spectacle. Utilising step lights, LED strips with profiles, and a blend of decorative fixtures like post tops and inground up-lighters, we artfully illuminate ramps and sculptures. Each fixture is customized to the project specifications, creating a captivating ambiance befitting the sacred setting. Our landscape lighting on Kuber tila, further enhances the temple’s grandeur, merging seamlessly with the architectural marvel. Within the Pilgrim facility center, our indoor lighting fixtures redefined the pilgrimage experience, marrying functionality with aesthetics. As we continue to work on these endeavors, we remain committed to bringing brilliance to every corner of the Ram Mandir Temple, ensuring a divine and enlightening atmosphere for all.
Ram Path – the main arterial path from Dharampath gate leading to Ram Mandir
The customized ornamental pole is one-of-its-kind and features a majestic Philips Uni Urban lighting fixture and a top bracket crafted to replicate Lord Ram’s iconic bow and arrow. The newly unveiled pole enhances the city’s aesthetic appeal symbolizing the spirit of victory and success inherent in Lord Ram’s legend. The unique installation showcases an imposing lighting fixture characterised by its grand design adding a touch of regality to the ensemble. The intricacy extends to the top bracket, which has been thoroughly crafted to emulate Lord Ram’s bow and arrow. Every detail, from the precision in design to the thoughtful incorporation of cultural symbolism has been attended to with the utmost care. The bottom of the pole has beautiful images of Lord Ram and Hanuman. These innovative installations are also high energy efficient and boast state-of-the-art LED lighting.
Dharampath gate and Surya Stambh gate
Signify is also executing façade lighting for Dharampath Gate and Surya Stambh Gate, elevating its architectural features and enormous structure. This not only elevates the visual appeal of Ayodhya’s nightscapes but also underscores Signify’s dedication to sustainable lighting solutions.
In the past, Signify also executed facade lighting for key landmarks like Hanuman Garhi, Kanak Bhawan, Dasarath Mahal, and Digambar Akhada, utilizing the advanced Philips Uni range of products equipped with DMX controls. Through these innovative and sustainable lighting solutions, Signify aspires to leave a lasting impact on both the visitors and local residents of Ayodhya, contributing to a well-lit and aesthetically pleasing urban environment.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
