MAM
Viacom launches service to connect clients with specific audiences
MUMBAI: Viacom has launched ‘Surround Sound‘, a new sales capability enabling advertisers to reach specific audiences with pinpoint accuracy on every digital platform of the company‘s media networks including MTV, Nickelodeon and Comedy Central.
Available from today, this service offers advertisers highly targeted, scaled media buys across nearly 100 million homes on-air, and more than 80 million unique visitors online as well as mobile and email users.
The capability utilises Adobe® AudienceManager.
Viacom Media Networks head of sales music and entertainment Jeff Lucas said, “Our brands excel at delivering highly targeted demos for advertisers, but ‘Surround Sound‘ takes that ability a big step further, by empowering us to connect clients with specific audiences wherever they are across our digital portfolio.”
Viacom Media Networks head of sales Nickelodeon Group Jim Perry said, “With ‘Surround Sound,‘ we‘re offering advertisers the sustainable, scalable ability to reach very specific consumers across every screen we program, from television to online video, premium display, mobile and even email advertising inventory.”
‘Surround sound‘ utilises data management platform to help identify and reach key audience segments. It leverages proprietary anonymous first-party data from Viacom as well as anonymous data from trusted industry partners and providers around demographics, behaviour, geography, and purchase propensities.
Brands
ABD Maestro bags Distiller of the Year at Icons of Whisky India 2026
ARTHAUS campaign win adds sparkle as firm marks first anniversary
MUMBAI: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers, has been named Distiller of the Year at the Icons of Whisky India Awards 2026, capping off a milestone first year for the company.
The recognition comes as ABD Maestro completes one year of operations, having built a portfolio of ten brands across categories and expressions, in line with rising consumer appetite for premium, globally benchmarked spirits.
Held in Gurugram, the 15th edition of the Icons of Whisky Awards honoured excellence in innovation, craftsmanship and leadership across the whisky industry. ABD Maestro emerged as the only Indian company to win the title alongside six international players, underscoring its growing global standing.
Adding to the wins, ARTHAUS Blended Malt Scotch Whisky was awarded ‘Campaign Innovator of the Year’, highlighting its differentiated positioning and engagement strategy in India’s competitive premium Scotch segment.
ABD Maestro Pvt. Ltd. managing director Bikram Basu said, “India’s super premium whisky landscape is evolving fast with consumers showing a clear preference for globally benchmarked expressions. Being named ‘Distiller of the Year’ in our first year, and as the only Indian company recognised alongside international players, is a defining milestone.”
He added that the recognition reflects the strength of the company’s portfolio and its commitment to craftsmanship, innovation and quality.
The twin honours mark a strong start for ABD Maestro, reinforcing its ambition to shape India’s luxury spirits landscape while strengthening the country’s presence on the global whisky stage.
