MAM
Chaze signs Sunny Leone as brand ambassado
NEW DELHI: Upcoming Bollywood actress Sunny Leone is the brand ambassador of ‘Chaze’, a new entrant into the Indian cellular handset industry.
Leone has been roped in to endorse a slew of Chaze’s mobile handsets, which are positioned as products with mass appeal. As a part of the association, Sunny Leone has recently completed her first ever television commercial for Chaze Mobile which shot at exotic locales of Bangkok It is ready to hit the screen soon.
Meant for the ‘Common Indian Youth’, Chaze Mobile comes up with multiple ranges of superior & trendy mobile phones like ‘C123’ and ‘Jewel’ a big battery entery level handsets, C555 with big screen and big sound, C234 Touch and Type, C99 A Full soft touch Multimedia Phone to name a few powered with avant-garde features on the likes of dual sim, auto call recording, answering machines, multimedia, big speakers, spy camera alongside other additional user friendly features and attractive games and applications like Angry bird and Astro Pack etc.
Speaking on her association with the brand, Sunny Leone said, “I am very excited to be associated with such a young and vibrant brand like Chaze. I chose to associate with the ‘Brand Chaze’ because I am really impressed by Chaze’s ideology of bringing out mobile technology for the masses and personally feel connected with their vision.”
“This is my first TVC for any Indian brand and I am very charged up shooting for it. I am confident that the masses would like using the Chaze range of phones as it is very trendy to look at and offers true value for money,.” added Sunny Leone.
Chaze Mobile CEO Keshav Arora said, “Chaze is one of the most promising players in the country and we are very pleased to have associated with Sunny Leone, another rising star of Indian Cinema, for endorsing our mobile handsets. Chaze envisages reaching out to the masses across every nook and corner of the country through its strong distribution network and a high-quality after sales services network with 600+ service centers support pan India . Targeting to achieve a studious growth in the coming decade by providing ‘Quality and Assurance’, Chaze Mobile intends to ensure pertinent satisfaction to all its customers across the country. Chaze Mobile is also planning to set up a unit in Himachal Pradesh at a cost of Rs 2 billion for assembling of mobile handsets.”
Chaze Mobile are strategically priced between Rs. 1500 to Rs. 3500 for Indian consumers and are available through a strong distribution network spread across states like Uttar Pradesh, J&K, West Bengal, Punjab, Haryana, Punjab, Rajasthan, Gujrat, M.P, Maharashtra, Bihar, North East and Andhra Pradesh.
AD Agencies
Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
