MAM
Oneindia.in appoints AdIQuity for mobile monetisation
MUMBAI: Online portal Oneindia.in has signed up mobile ad optimisation service provider AdIQuity Plus to monetise and manage its global mobile inventory.
Oneindia.in has mobile properties across categories like cricket, lifestyle, travel, health and auto . Adiquity will enable the portal to create targeted campaigns for its direct advertisers while providing advertiser insights through intuitive reports. At the same time, its cross-sell campaign feature provides the opportunity to drive user engagement. With the help of AdIquity, these ads will attain reach in more than 80 countries.
Adiquity Plus helps premium publishers better manage and monetise their mobile properties including mobile apps and sites through a combination of mobile ad server, ad optimisation, RTB exchange and ad network mediation that helps premium mobile publishers implement sophisticated mobile monetisation strategies. Adiquity Ad Quality Control tools allow premium publishers to filter ads that do not comply with their content guidelines.
Oneindia.in CEO Sriram Hebbar said, “We were looking at a one stop solution that would allow us to better serve our Premium direct advertisers in India as well monetise a very diverse global user base with ease. Adiquity Plus is helping us do that very effectively.”
Adiquity Mobile Ads CEO Anurag Dod said, “We are extremely excited to partner with Oneindia.in, and help them better manage and monetise their premium mobile properties.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
