MAM
IPL semis notch up 5.4 TVR
MUMBAI: The viewership for the fifth edition of Indian Premier League has gone a notch up due to two qualifiers and the lone eliminator match that have recorded average viewership of 5.4 TVR, according to TAM data sourced by Indiantelevision.com for CS4+ TG (All India).
The closing stages of the tournament have seen ratings improve to 3.36 TVR for 73 matches, compared to 3.27 TVR for 68 matches.
However, the ratings are marginally lower compared to 3.51 TVR the event had garnered last year for the same number of matches.
The cumulative reach for the tournament is 161 million compared to 162 million last year, as per data provided by TAM.
Media buyers had expected the viewership to pick up during the closing stages of the event due to which the spot rates for the matches also went up to Rs 800,000-1 million per 10 second spot compared to the Rs 450,000 during the league stage of the matches.
Group M ESP Managing Partner Hiren Pandit noted that the IPL has delivered ratings on par with last year.
“The IPL ratings are pretty good on a standalone basis. If you look at the matches this year almost all of them had packed houses which to my mind is a key performance indicator. Also we should look at the ratings as a broad indication of viewing,” he averred.
Another media buyer on condition of anonymity said that the ratings are healthy even though it is not comparable to previous editions. “The expectation from the IPL was not that high but still the ratings are healthy considering the negativity surrounding the tournament when it began. The ratings however are not that good when compared to previous editions,” he added.
Meanwhile, MEC COO South Asia Shubha George said that while its predictions for the IPL‘s performance have been on the mark, there have been some learnings this year.
“The new understanding we have from our analysis is that time and day of the match has the highest influence on TV viewership ratings. Spikes for favourite teams, while existent, do not have a profound influence as estimated,” George said.
The agency had estimated that the average ratings for season 5 of the IPL will be 3.8 TVR for CS 15+ SEC ABC using General Linear Model.
The team ratings for five out of nine teams including Deccan Chargers, Delhi Daredevils, Kolkata Knight Riders, Kings XI Punjab and Rajasthan Royals are within 10 per cent of MEC’s estimate, George added.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
