MAM
Reshuffle in GEC order, Zee TV climbs back to No.2
MUMBAI: Hindi general entertainment genre has seen some shuffling among the top players in the week ended 2 June. Though, the genre leader Star Plus continues to be on top, the second, third and fourth spot in the GEC space has seen reshuffle.
Zee TV, the flagship Hindi GEC from Zee Entertainment Enterprises (Zeel), has climbed back to No. 2 position in the GEC ladder, while Viacom18‘s Colors takes third position.
As per TAM data (C&S, 4+, HSM), Zee TV added 15 GRPs to register 233 GRPs during the week. Its dancing reality show, ‘DID lil Master 2‘, continues to do well and has clocked 5.03 TVR this week. The dance reality show has been continuously performing since its launch, despite IPL in previous four weeks. Zee TV‘s fiction show ‘Punarvivah‘ is also garnering good numbers and has recorded a 3.11 TVR.
Colors has added 20 GRPs to its last week tally. Its latest fiction show Madhubala opened with a 2.8 TVR on Monday, which was aired for an hour. Balika Vadhu rated 3.57 TVR, while Uttaran, an addition in top 10 shows list clocked 3.18 TVR.
Star Plus added six GRPs in its tally to end the week with 272 GRPs. It‘s ‘Diya Aur Baati Hum‘ with a 5.1 TVR is the most watched show among the Hindi GECs. The channel‘s other fiction properties Saathiya Saath Nibhana (3.73 TVR), Yeh Rishta Kya Kehlata Hai (3.70 TVR) and Ek Hazaron Mein Meri Behna Hai (3.55 TVR) continue to be in the ‘top 10 shows‘ list.
Meanwhile, Sony Entertainment Television (Set) slipped to No. 4 in the chart with the loss of 14 GRPs. It‘s the second time in this year that Set has slipped to the No. 4, the first being in week 20 of TAM when Zee TV and Colors took second spot. Set registered 205 GRPs, while its popular singing reality show Indian Idol that kicked-off on 2 June scored a 2.1 TVR.
Sab, the second GEC from Sony, maintained its position with the addition of six GRPs to end the week with 121 GRPs. Life OK too maintained its status quo with loss of a GRP to clock 112 GRPs.
Sahara One with 42 GRPs remains at the bottom of the ladder.
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
