MAM
Reshuffle in GEC order, Zee TV climbs back to No.2
MUMBAI: Hindi general entertainment genre has seen some shuffling among the top players in the week ended 2 June. Though, the genre leader Star Plus continues to be on top, the second, third and fourth spot in the GEC space has seen reshuffle.
Zee TV, the flagship Hindi GEC from Zee Entertainment Enterprises (Zeel), has climbed back to No. 2 position in the GEC ladder, while Viacom18‘s Colors takes third position.
As per TAM data (C&S, 4+, HSM), Zee TV added 15 GRPs to register 233 GRPs during the week. Its dancing reality show, ‘DID lil Master 2‘, continues to do well and has clocked 5.03 TVR this week. The dance reality show has been continuously performing since its launch, despite IPL in previous four weeks. Zee TV‘s fiction show ‘Punarvivah‘ is also garnering good numbers and has recorded a 3.11 TVR.
Colors has added 20 GRPs to its last week tally. Its latest fiction show Madhubala opened with a 2.8 TVR on Monday, which was aired for an hour. Balika Vadhu rated 3.57 TVR, while Uttaran, an addition in top 10 shows list clocked 3.18 TVR.
Star Plus added six GRPs in its tally to end the week with 272 GRPs. It‘s ‘Diya Aur Baati Hum‘ with a 5.1 TVR is the most watched show among the Hindi GECs. The channel‘s other fiction properties Saathiya Saath Nibhana (3.73 TVR), Yeh Rishta Kya Kehlata Hai (3.70 TVR) and Ek Hazaron Mein Meri Behna Hai (3.55 TVR) continue to be in the ‘top 10 shows‘ list.
Meanwhile, Sony Entertainment Television (Set) slipped to No. 4 in the chart with the loss of 14 GRPs. It‘s the second time in this year that Set has slipped to the No. 4, the first being in week 20 of TAM when Zee TV and Colors took second spot. Set registered 205 GRPs, while its popular singing reality show Indian Idol that kicked-off on 2 June scored a 2.1 TVR.
Sab, the second GEC from Sony, maintained its position with the addition of six GRPs to end the week with 121 GRPs. Life OK too maintained its status quo with loss of a GRP to clock 112 GRPs.
Sahara One with 42 GRPs remains at the bottom of the ladder.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
