MAM
Swiggy marks 75 Republic Day with Lakshadweep expansion
Mumbai: Swiggy, on-demand convenience platform, is marking a significant milestone in its nationwide expansion. Coinciding with India’s 75 Republic Day celebrations, Swiggy is now debuting its food delivery services in the island city of Agatti in Lakshadweep. As the first online food delivery platform to enter Lakshadweep, Swiggy will be introducing the convenience of food delivery to the locals while also ensuring tourists can experience food from the best local restaurants just the way they do back in their hometowns.
A culinary paradise at your doorstep
For an island that is very attractive to tourists, Swiggy’s arrival opens new avenues for local businesses to thrive and for visitors to explore local flavours. Agatti, known for its delectable tuna and seafood delicacies, is set to become a culinary paradise at your fingertips with Swiggy. The island is dotted with lively beachside shacks that serve mouth-watering food, making it an unmatched destination for culinary enthusiasts. From partnering with the island’s local favourites to bringing Lakshwadeep’s delectable seafood, Swiggy promises a seamless food ordering experience for islanders and tourists alike.
Commenting on this launch, Swiggy’s national business head, food marketplace Sidharth Bhakoo said, “Swiggy has consistently strived to deliver unmatched convenience to its users. This expansion marks a significant milestone for us, as we become the first online food delivery service to make a foray in Lakshadweep. We are excited to partner with local restaurants and support them in expanding their businesses, while also creating income opportunities for the local youth. In the future, we look forward to gradually deepening our presence in Lakshadweep, fostering stronger connections with local businesses and enriching the culinary experiences of residents and visitors alike.”
Beyond its culinary delights, Agatti Island exudes the warmth of its friendly locals and is celebrated as a prime destination for scuba enthusiasts for an immersive experience. Acknowledging the unique ecological landscape of Lakshadweep, Swiggy has taken a conscious step towards eco-friendly practices in the region ensuring all deliveries are made only using bicycles. This initiative enables efficient and timely delivery while also preserving the ecological balance of the region.
Celebrating the launch
First-time Swiggy users in Agatti can savour a special launch offer of 50 per cent discount up to Rs 100 and free delivery on first orders.
Expressing his delight, Fazal Rahman, Swiggy restaurant partner and head of city hotel Lakshadweep, said, “We are thrilled to team up with Swiggy as they launch in Lakshadweep. This partnership is a fantastic opportunity for us to showcase the unique flavours of our island to broader consumers. With Swiggy’s expansion, we are looking forward to reaching more customers, and tourists, increasing our sales, and gaining national recognition for our culinary offerings than ever before.”
AFC Lakshadweep Swiggy restaurant partner and head Mohammed Hamlersha said, ”We are excited to welcome a culinary revolution as Swiggy launches in Agatti Island, bringing a feast of flavours to the doorsteps. I am sure it is going to elevate our delivery experience with the convenience of Swiggy – where every bite is a celebration!
With a phased expansion across key islands among the 36 islands that make up Lakshadweep, Swiggy aims to empower local culinary talents and enrich experiences for residents and visitors alike. By bringing convenience and culinary delight to our users’ doorstep, Swiggy will seamlessly integrate itself into the vibrant tapestry of the Union Territory.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
