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Milestone Brandcom strengthens East and South ops
MUMBAI: In line with its market focus and growth strategy, integrated out of home agency Milestone Brandcom has strengthened its OOH division by appointing Surojit Sen and Rasiq Sultan as A.V.P – East India 360 Integration and Regional Head South India respectively.
Sultan will be operating from Bangalore and the entire team in south will report to him. He has nearly nine years of experience in the OOH industry, having worked with agencies like Percept and OAP. His last assignment was with Percept, where he worked as regional head for south. He has worked on brands like USL, Wipro, Lenovo, Levis, Indus League, Central, Tanishq, Titan, General Motors and Nokia.
Sen has 13 years experience in the industry with his previous stint being with Percept as regional manager – east. Before that he was with Selvel Advertising for 12 years. During his time in the industry, Sen has worked on brands like USL, Seagram, ABP, Zee TV and Allied Blenders Distilleries.
Milestone Brandcom founder and managing director Nabendu Bhattacharyya said, “With the help of Surojit and Rasiq, we will continue to expand our footprints in the East and South and offer our existing clients better and more customized solutions. With the help of Rasiq and Sultan’s extensive local knowledge and understanding of the markets in the South and East, we are sure to offer an edge over others in providing robust solutions to our clients.”
Milestone Brandcom currently executes OOH media duties for 75 established brands in India including key accounts like Tata Photon- Docomo, COLORS, McDonalds, Binani Cement, Axis Bank, L’Oreal, HDFC Mutual Fund, Dish TV, DSP Blackrock and Franklyn Templeton.
MAM
Birla Opus unveils ‘Dil Aise Eid Manaye’ digital film
New campaign celebrates family reunion and home transformation for Eid.
MUMBAI: Birla Opus just painted Eid with heart because when the family arrives, even the walls start smiling wider. Birla Opus Paints, the decorative paints brand from Aditya Birla Group’s Grasim Industries, has launched its new digital film ‘Dil Aise Eid Manaye’ ahead of Eid celebrations. Rooted in the brand’s philosophy of Duniya Ko Rang Do, the campaign captures how colours, homes and relationships come alive when families reunite under one roof during the festival.
The film tells the touching story of a young boy initially upset as his home is repainted and rearranged to welcome extended family for Eid. As cousins arrive, the house fills with laughter, shared moments and an impromptu cricket match, turning what felt like disruption into pure delight. The narrative shows how festivities grow louder, warmer and more meaningful when shared, with freshly painted walls quietly becoming the perfect canvas for joy.
Birla Opus Paints head of marketing Inderpreet Singh said, “Eid is a festival that celebrates unity, gratitude and the joy of being surrounded by loved ones. With ‘Dil Aise Eid Manaye’, we wanted to tell a story that resonates with families across India and highlights how beautiful walls uplift the festive spirit.”
Leo India chief creative officer Sachin Kamble added, “This film beautifully captures how a young boy comes to realise that no celebration is ever truly complete without the people we love. It’s in these shared moments of togetherness, warmth, and connection that celebrations find their true meaning.”
Conceptualised by Leo India, the film will run across Youtube, Instagram, Facebook and other social platforms. In a festival where colours dissolve boundaries and emotions rise, Birla Opus isn’t just colouring walls, it’s quietly reminding us that the best shade of home is the one painted with people we love.
