MAM
Amitabh Bachchan is Kalyan Jewellers brand ambassador
MUMBAI: Amitabh Bachchan has been roped in as the brand ambassador of jewellery retail chain Kalyan Jewellers.
The announcement is in tandem with Kalyan‘s focus on becoming the preferred brand for jewellery in India.
Kalyan Jewellers MD T.S. Kalyanaraman said, “Signing on Mr. Bachchan is a strong step towards the evolution of the Kalyan brand and in line with our brand philosophy of trust and credibility. Kalyan‘s products are known for its combination of style and performance and world class quality. Mr. Bachchan embodies an exemplary blend of both style and performance, making him the ideal choice to endorse our products. With his remarkable appeal across all sections of people in the country, we are confident Mr. Bachchan will communicate our brand‘s attributes to our consumers effectively.”
Bachchan added, “Throughout my career I have been very selective about aligning myself with brands. Kalyan Jewellers are an iconic jewellery brand with a great heritage and strong presence in South India. I‘m overwhelmed to partner with them and represent the brand across India.”
The company will soon launch an ad campaign that will get national and international visibility. Bachchan will be endorsing Kalyan jewellers not only in North India but also will be used for commercials in South. He will act with the company‘s other brand ambassadors in South.
In the past, Kalyan has done campaigns to educate people about purity in gold, pricing malpractices in gold and cheating through offers and schemes. These campaigns were endorsed by popular South Indian actors like Nagarjuna, Prabhu, Sivrajkumar, Mammootty and Dileep. Bachchan‘s presence will render these campaigns a different dimension on a national scale, the company said.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
