Brands
The Love Co expands retail presence in Russia
Mumbai: The Love Co, a recognised leader in the beauty industry, has recently announced its exciting expansion in Russia. This strategic move, in collaboration with Kristina Bykova, aims to cater to the unique beauty and wellness needs of the Russian market offering pampering moisture without harsh chemicals, sulfates, or impurities, available in delightful strawberry scent, with elegant packaging, also featuring face wash, shower gel, hand wash, and accessories to combat dehydration and elevate your daily routine.
The partnership with Kristina Bykova marks a significant step in The Love Co’s journey to adapt to the Russian consumer’s preferences. The brand’s commitment to providing customized and natural ingredients skincare solutions is evident through this collaboration. Through the integration of Kristina Bykova’s expertise with The Love Co’s innovative approach, the brand is on the verge of transforming Russian beauty standards with its unique product line that tackles dryness and irritation while avoiding sulfates and other dehydrating ingredients.
Known for its luxurious fragrance of shower gels, lotions, and treatment-based & skin type of body care products enriched with salicylic acid, niacinamide, hyaluronic acid, and more. These products are designed to address various skin concerns like keratosis pilaris, back acne, skin itchiness, skin sensitivity, dry skin and pigmentation, offering the Russian market a comprehensive beauty experience.
Recognising the growing demand for its products in Russia, The Love Co is expanding its offerings to include specialised hair treatments and a new range of facial skincare products. This expansion includes face cleansers, eye creams, and serums, highlighting ingredients like niacinamide, tea tree, Japanese cherry blossom, oud, vanilla, lavender, mint, aloe vera, salicylic acid, and hyaluronic acid. The move is aligned with the rising popularity of Vitamin C products in Russia, showcasing The Love Co’s commitment to meeting diverse consumer needs.
The Love Co director Hemang Jain expresses excitement about introducing their esteemed beauty and wellness products to the dynamic Russian market. His vision emphasizes the brand’s dedication to high-quality products tailored to customer preferences, driving their success in Russia.
The Love Co’s products are accessible through leading Russian e-commerce platforms like Wildberries and OZON. Additionally, the brand is set to establish its retail chain in major cities, enhancing its presence both online and in physical stores.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
