MAM
Tyroo Direct launches its mobile offerings
MUMBAI: Tyroo Direct, a performance marketplace, has launched mobile performance product offerings. The mobile performance solutions will enable existing and new advertisers to scale their digital marketing campaigns by being visible on all screen types- web, tablets and mobile.
The products have been launched to fulfill advertiser‘s requirement of ensuring presence on devices that are capturing television and PC‘s share of time and optimising the purchase funnel for assisted commerce. Tyroo‘s mobile Portfolio includes: CPL Demand Generation, Wave-Pay Per call to drive assisted commerce, Rapid – Mobile APP Download.
Tyroo Direct business head Siddharth Puri said, “We have already established our leadership in the performance marketing space and our mobile performance product portfolio is escalating our commitment towards performance on both web and mobile. With the average mobile ad spend growing over 17 per cent y-o-y, the market opportunity is immense and Tyroo Direct is equipped to take the lead.
“Our mobile performance solutions will enable businesses to scale-up and achieve higher RoI‘s. For instance, Tyroo‘s Click to call is already enabling assisted commerce in India while Rapid is tuned for our advertisers need to distribute their mobile apps faster than competitors in order to gain traction at a scale that traditional mobile ad networks are not able to offer.”
Tyroo Direct has implemented its mobile performance marketing campaign for many advertisers. Advertisers which have been enabled on the marketplace include Snapdeal.com, ICICI Lombard, FutureBazaar.com, Times of India, Star TV, Mydala, Zovi, MakeMyTrip and Tata AIG.
“We are already driving more than a 1000 calls and possess the capability to drive over 50,000 mobile app downloads across Android, iOS and Feature Phone Operating system every day,” Puri added.
Brands
Alpino crosses Rs 100 crore revenue, clocks rapid growth in health foods
Shilpa Shetty-backed brand scales 5X in two years on wellness demand
MUMBAI: Alpino has crossed the Rs 100 crore annual revenue mark, underscoring its rapid rise in India’s fast-expanding nutrition and wellness market.
The Surat-based brand has recorded 2.5X year-on-year growth and a fivefold jump over the past two years, scaling from Rs 20 crore in FY24 to Rs 100 crore in FY26. The performance reflects a broader shift in consumer preferences towards healthier, high-protein and clean-label food options.
Founded with a focus on making nutritious food accessible, Alpino has built its presence across digital-first channels, including e-commerce and quick commerce, alongside a growing footprint in modern retail. The company credits its growth to a mix of product innovation, affordability and a steady expansion of its portfolio.
The brand has also benefited from the backing of Shilpa Shetty, whose association has strengthened its positioning in the health and wellness space. Her emphasis on balanced living aligns closely with Alpino’s promise of wholesome, everyday nutrition.
A spokesperson for Alpino said the milestone reflects growing consumer trust. “Crossing Rs 100 crore in revenue is not just a number for us, it reflects the trust consumers have placed in our products,” the spokesperson noted, adding that the company remains focused on innovation and expanding reach.
Looking ahead, Alpino plans to deepen its distribution network, introduce new product lines and continue investing in supply chain and consumer engagement. The company has set an ambitious target of reaching Rs 500 crore in revenue over the next two years.
As awareness around health and fitness continues to grow in India, Alpino’s sharp trajectory suggests that the appetite for better-for-you foods is only getting stronger.
