MAM
Rediffusion-Y&R picks Bhaskar Ghosh to head Delhi operations
MUMBAI: Bhaskar Ghosh has joined Rediffusion-Y&R as the head of the agency‘s Delhi office.
Ghosh will report to Rediffusion-Y&R COO Amitava Sinha, His last stint was with Contract Advertising- Delhi as senior vice president – account management.
Rediffusion-Y&R president D Rajappa said, “Bhaskar will be looking after the day-to-day activities and consequential growth of our Delhi operations. I feel Delhi is an important and fairly larger market and we have a good team there. Bhaskar will strengthen the team.”
Ghosh comes in with over 18 years of experience in advertising. Prior to joining Contract Advertising, he has also worked with TBWA, Leo Burnett, Bates and Grey and has handled clients like Nokia, Coca-Cola, Sony, Dabur, SpiceJet, India Today and The Hindustan Times.
Rediffusion-Y&R is a communication agency providing strategic, media and creative solutions to its clients.
MAM
Campus Activewear launches Zeenat Aman-led Women’s Day campaign
Icon fronts ‘You Go Girl’ extension celebrating choice and freedom in motion.
MUMBAI: This Women’s Day, Campus didn’t just drop a campaign, it dropped the rulebook and handed women the pen to rewrite their stride. Campus Activewear has unveiled a powerful new cinematic campaign starring cultural icon Zeenat Aman, extending its long-running ‘You Go Girl’ initiative. Titled around the theme of freedom to move on her own terms, the film transcends conventional markers of success wealth, fame or nostalgia and focuses on choice as the true driver of progress.
Through striking visuals, Zeenat rejects glitter, noise and imposed expectations, embracing unapologetic forward motion. Her journey becomes a metaphor for every woman evolving, leading and inspiring on her own path, free from permission or predefined roles.
Campus Activewear, chief innovation officer Prerna Agarwal said, “For us, empowering women goes far beyond a campaign or a single day of celebration. It begins with creating an environment where women feel confident, supported, and free to pursue their ambitions without hesitation. We focus on understanding their everyday movements and designing products that genuinely make day-to-day lives easier comfort through long days, reliability through changing roles, style that reflects individuality.”
Zeenat Aman added, “I have spent a lifetime being told what I should look like, what I should wear, and what I should represent. And for a lifetime, I have walked my own way regardless. That is not rebellion that is simply knowing who you are. When Campus approached me with this campaign, I said yes immediately, because the message is not about me. It is about every woman who has been handed a label and decided to wear it as a badge of honour instead. You go girl move your way.”
The campaign reinforces Campus’s belief that freedom is not granted, it is claimed. By featuring Zeenat Aman as both voice and symbol, the message gains deeper resonance: progress happens when women are heard, barriers are removed, and momentum is created for everyone around them.
In a world that still tries to set the pace for women, Campus and Zeenat aren’t asking for permission, they’re reminding every woman that the only approval needed to move forward is her own.
